The VIETRI, Martha Stewart Weddings, push is finally here. Some of our stores are participating and gearing up for a fantastic FALL Bridal season. As you know, couples are getting married year round now. So every store should be prepared to cater to this very profitable business. Remember that you are not just selling the bride, but her mother, the groom’s mother and all of the invited guests are potential customers. Never underestimate the power of “word of mouth” when it comes to Brides!!!!! If they are happy, they tell everyone AND if they are unhappy, they tell everyone. I can guarantee that a happy bride now is your consumer of tomorrow! Happy Labor Day!
I can just hear those wedding bells now!
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